Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global, omnichannel specialty retailer of apparel and accessories for men, women and kids through five renowned brands. The iconic Abercrombie & Fitch brand was born in 1892 and aims to make every day feel as exceptional as the start of a long weekend. The other brands are Abercrombie Kids, Hollister, Gilly Hicks, and Social Tourist.
The brands share a commitment to offering products of enduring quality and exceptional comfort that allow consumers around the world to express their own individuality and style. Abercrombie & Fitch Co. operates approximately 730 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites www.abercrombie.com, www.abercrombiekids.com, www.hollisterco.com, www.gillyhicks.com, and www.socialtourist.com.
Lara Panzini has been organising their language training since 2009, in London and abroad, delivering intensive and extensive language training face to face and online.
The main challenges were seen as:
Working closely with the Abercrombie and Fitch Team, we produced a language training programme which combines general language skills and work specific language competencies, bearing in mind that most managers started as complete beginners and had to achieve an operational level by the end of the programme.
As for the majority of the selected managers, this would be their first experience of living and working abroad, cultural awareness is integrated in the language programme and not delivered separately. This is because we believe language and culture are inextricably linked.
Feedback on all programmes has been consistently positive over the years.
The project value lays in Abercrombie’s highly branded managers (their eagerness to learn a new language and living abroad, their total dedication to the success of each opening in a new city), and teachers dedication (linking every new piece of language to its effective use in a work situation) including organising tasks outside the classroom.
The key points are:
Written by Lara Panzini
About the author
Lara Panzini started her carrier in education as a qualified primary school teacher. She holds a BSc (First Class Honours) Professional Studies from London University – Academic research methods applied to the workplace. She specialised in language teaching by obtaining a TEFL certificate and a certificate in Teaching Italian as a Foreign Language, RSA Diploma in Teaching Foreign Language to Adults (DTFLA), RSA Assessor Award: Training and Development (NCVQ: Level 3) and is a Business Cultural Trainer.